State of the art collaborative co-production facilities for  creative and cultural research.

Bringing together practitioners and approaches from drama, film, architecture, music and sound, SHIFT strengthens existing research and allows for new collaboration and ideas across the disciplines. SHIFT raises the profile of practice research, enabling for the exploration of social, political and artistic implications of new immersive tools, engaging communities in South-East London and beyond.

Three spaces have been upgraded to form three practice research laboratories:

Virtual Production Film Studio

Capturing performances against real-time simulated backdrops, exploring the emerging sector of VP and unlocking the potential of new approaches to performance capture.

32 Channel Ambisonic Sound Studio and Virtual Reality Lab

Expanding existing research strengths, providing high resolution immersive sound lab with VR for work in 360º film, theatre, games, data sonification, VR simulation, music and sound arts

Digital Immersive Theatre Upgrade

The new flexible multi-functional performance space for immersion will bring together 360º immersive projection, projection mapping, surround-sound audio, with extended lighting, rigging and digital infrastructure.


It’s an honour that the AHRC have recognised us as a leading centre for creative research. This new investment builds upon our collaborative ethos in the university bringing together world leading research in music and sound, with drama, film, architecture and performance.

We can’t wait to get to work in partnership with academic colleagues, local businesses and our local community, to explore the emerging potentials of new and immersive technologies across performance, film and music and apply them in ways that help to make a real difference in the world.

This new investment enables the University to continue to contribute to regional development of South-East London via the Woolwich Creative District, and across the UK via long-term partners bringing benefit to students and communities in London and beyond.

Prof. Andrew Knight-Hill, 2023

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